Annual Thought Leadership Research
Organized and executed an annual thought leadership campaigns featuring exclusive research on ecommerce peak season and benchmark data on consumer and merchant trends.
Partnered with economics agency, Retail Economics, to develop the research and economic modeling. Managed the planning and execution of all content and promotional assets developed in-house.
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Develop a thought leadership campaign to promote global brand recognition and lead generation.
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Downloadable and gated PDF research report.
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This campaign was promoted across paid and organic channels, including web, PR, events, social, display, and more.
$253B of online sales expected to happen on marketplaces
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$253B of online sales expected to happen on marketplaces 〰️
41% will begin holiday shopping before October
